Martech

Martech Software DevelopmentBuild secure and scalable martech software solutions.

Enhance marketing efforts through automation, data-driven insights, and targeted campaigns.

500+ companies rely on our top 1% tech talent.

Martech software development services we provide

Enhance efficiency and effectiveness, manage customer operations, and gain robust data analytics. Marketing departments, sales teams, business executives, and small business owners all benefit from marketing technology (martech). We help diverse companies streamline, automate, and analyze their marketing operations through custom martech software solutions.

Custom Martech Software Development

With custom marketing technology solutions, you can streamline your marketing campaigns and create targeted and data-driven strategies. Businesses in e-commerce, healthcare, real estate, and many other sectors benefit from martech software.

Marketing Automation Platforms

Automate marketing tasks like email marketing, social media posting, and advertising campaigns. A marketing automation platform allows you to increase efficiency, manage leads, and evaluate the success of your marketing efforts.

Data & Analytics

Transform vast volumes of data into actionable insights. Make informed decisions about your strategies and business. Customer data platforms, web analytics tools, and predictive analytics allow you to collect, analyze, and interpret customer and marketing data.

Martech Integrations

Streamline your workflows by connecting platforms in a single, cohesive marketing ecosystem. Integrate software systems like customer relationship management (CRM), content management systems (CMS), social media, and analytics to enjoy a unified view of your activities and interactions.

Content Management Systems

Create, manage, and optimize digital content for diverse channels. A CMS for martech integrates seamlessly with your other platforms to personalize content delivery, improve the user experience and engagement, and evaluate content performance.

Social Media Management Tools

We build social media management tools that streamline and enhance the process of overseeing your social media activities. Manage all your channels in a single platform, view analytics, and collaborate with team members more effectively.

Customer Data Platforms

Unify and leverage customer data more effectively. With our CDP platforms, you can integrate, segment, and manage your data to inform decision-making.

Mobile Marketing Platforms

Through custom mobile app development, we'll help you optimize engagement and communication with consumers via mobile devices. We augment your applications with features like push notifications, in-app messaging, and analytics and performance tracking.

Account-Based Marketing Software

ABM software allows you to identify, target, engage with, and convert key accounts. This is especially effective for B2B companies that want to focus on high-value accounts with personalized and targeted marketing activities and strategies.

Martech Chatbots

Martech chatbots enhance customer engagement. Leveraging machine learning and natural language processing, we create chatbots that simulate human-like conversations and support various marketing activities.

SEO Tools

Leverage SEO tools to enhance the visibility of your website in SERPs, perform keyword research, analyze on-page SEO, and more. With custom SEO platforms, you'll gain insights and enhance your ability to optimize your digital content.

Video Apps

We create tailored video apps with features like live streaming, video hosting, video creation and editing, SEO optimization, and more. Enhance engagement, increase conversion rates, and build a stronger connection with your target audience.

ENGAGEMENT MODELS

HOW WE HELP

Why Choose Merik Solutions for Martech Development

Industry Experts

Our martech developers have deep experience designing and creating a range of solutions in the marketing technology space. We have partnered with numerous businesses across industry sectors—from marketing and advertising agencies to healthcare and financial institutions—to deliver custom martech software.

Bespoke Solutions

We create bespoke software solutions that directly respond to your goals, challenges, and workflows. We ensure optimal integration with your existing business processes and platforms. These solutions offer longevity because they fit into your organization seamlessly and can scale according to your specific demands and growth.

Nearshore, Timezone-Aligned Talent

Most of our bilingual developers and tech experts are based in Latin America. That means that they are timezone aligned with businesses in the US. We can communicate with you synchronously, thanks to overlapping business hours. This leads to stronger collaboration and better project outcomes.

Our experts have been working alongside in-house teams for over a decade.

React
Angular
Node.js
Java
C++
.NET
Vue.js
JavaScript
Python
Golang
React
Angular
Node.js
Java
C++
.NET
Vue.js
JavaScript
Python
Golang

Swift
Figma
Adobe
C#
PHP
iOS
Android
Python
WordPress
Swift
Figma
Adobe
C#
PHP
iOS
Android
Python
WordPress

How to start with Us

Our process. Simple, seamless, streamlined.

Step 1
Join exploration call.

Tell us more about your business on a discovery call. We’ll discuss team structure and approach, success criteria, timescale, budget, and required skill sets to see how we can help.

Step 2
Discuss solution and team structure.

In a matter of days, we will finalize your project specifications, agree on an engagement model, select and onboard your team.

Step 3
Get started and track performance.

Once we’ve agreed on milestones, we’ll immediately get to work. We’ll track progress, report updates, and continuously adapt to your needs.

Frequently Asked Questions (FAQ)

What is a martech solution?

A martech (marketing technology) solution refers to technology or software that helps businesses achieve their marketing objectives. These tools optimize, automate, and/or measure the effectiveness of marketing campaigns and activities. Examples of martech solutions include digital marketing platforms, social media management tools, CMS, CRMs, data analytics platforms, and more.

What does a martech development company do?

A martech software development company creates and/or customizes martech platforms for enhancing and supporting marketing efforts. They offer a variety of services, including the development of platforms such as social media tools, chatbots, and customer relationship management software. They may also offer services such as support and maintenance, integration with existing platforms, and consulting services.

What is the martech development process?

The martech development process involves various stages such as planning, design, development, and deployment. The goal is to ensure that the martech software solution is functional, performant, and user-friendly. It should also integrate seamlessly into existing business processes and systems.

How does custom martech software development cater to industry-specific marketing needs?

Custom martech software development caters to industry-specific marketing needs by building solutions that address the specific needs of different companies and industry sectors. Customization ensures the inclusion of features and functionalities relevant to particular industry sectors. This leads to more effective marketing strategies, enhanced customer interactions, and better outcomes overall.

How can custom martech solutions drive ROI for businesses compared to off-the-shelf software?

Custom martech solutions drive higher ROI for businesses compared to off-the-shelf solutions by providing tailored features and functionalities that align with specific business objectives. This allows businesses to deliver more effective marketing strategies, greater operational efficiency, and better alignment with organizational goals. Ultimately, it maximizes the impact of marketing efforts and leads to a greater ROI.